As homes become more global, holidays such as Raksha Bandhan no longer remain geographically specific. Each year, thousands of Indians send rakhi to New Zealand and other nations, generating a holiday rush in cross-border e-commerce that pushes the capabilities of logistics networks, tech platforms, and customer experience management to their limits. https://www.wattpad.com/1539147463-send-rakhi-to-new-zealand-scaling-cross-border-e