They're known as rich snippets and you have these by adding Schema markup to your content. Bing, Google and Yandex use this markup to current these rich snippets of their search engine results. - Supplying ‘high-quality’ final results => supplying results that could match the user’s intent much more carefully. https://my-social-box.com/story4047182/top-guidelines-of-json-schema-meta-schema