"Black hat Search engine optimization" refers to tactics and approaches that attempt to spam/idiot engines like google. While black hat Search engine optimization can work, it puts websites at incredible hazard of currently being penalized and/or de-indexed (removed from search results) and has moral implications. Britannica Dictionary definition of RANK https://www.seoclerk.com/Link-Building/371800/GIGA-SEO-PACKAGE-POWERFUL-BACKLINKS