Quark zig-zags on this trope. He's a Ted Baxter who regularly promises to uphold (and infrequently does) the Ferengi values of avarice and misogyny, however he regularly runs into pangs of conscience that explain to him to try and do usually (like not screwing over his good friends for latinum, http://leah-remini-documentary-a94825.mdkblog.com/5050899/doth-protests-too-much-an-overview